Working together

I collaborate with the relevant people in the business to quickly uncover what is happening, get alignment to necessary changes and implement them, whilst ensuring ownership by the business. After a conversation to explore the business’s challenges and opportunities I draft high level work steps and deliverables. Once discussed, modified if necessary and agreed it forms the basis of the project plan. I meet the key stakeholders and people who will be part of the project and we get going. 

My main tasks are typically to:

Create the project plan and direct it, working with each stream to shape and deliver the work.

Specify analysis and financial modelling (performed by the business’s people), guiding as necessary.

Review existing plans and ways of working.

Set up, prepare and run workshops, facilitating decisions and codifying the output.

Guide the development of business, sales and marketing plans.

Guide the development and implementation of new ways of working.

Act as sounding board, coach and mentor.

Communicate, communicate, communicate…

Approach

I work with the business in 3 stages to find out if it is seeking to do the right things, how well it is set up to do them then make improvements

  1. Diagnosis

  2. Creating or Refining the Growth Strategy

  3. Operationalising the Growth Strategy

Diagnosis informs the second and third stages. The final result is a business set up for faster growth through a sharp focus on its target market and resources correctly aligned to compete effectively.

Diagnosis Modules

Strategy diagnostics

  • Business performance

  • Market structure

  • Proposition

  • Customer experience

  • Channels; commercials

Delivery diagnostics

  • Planning process

  • Org. and RACI;

  • Business management processes and information;

  • Behaviours

Outputs
Critique of the business’s strategy and ability to deliver highlighting necessary strategic and operational changes

Creating/Refining Growth Strategy Modules

  • Market Segmentation

  • Marketing Strategy

  • Sales Strategy

  • Proposition Development

  • Customer Journeys

  • Channels

  • Pricing

  • Processes

  • Financial Modelling

Outputs
Y1-3 plans: financials, target market, proposition, customer journey, channels, commercials, processes, org. enablers

Operationalising Modules

  • Business Performance Management

  • Processes

  • RACI

  • Objectives Setting, Alignment and Cascade

Outputs
Operational enablers e.g. process, RACI, alignment and cascade of objectives, org. structure, performance governance etc.